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founding

BW: Ahh, advertising... My sister married an ad executive. He and his partners founded an ad agency in Kansas City. The agency is now world-wide.

My brother-in-law, decades ago, sent me a video clip of an ad his agency did for the Missouri State Lottery.

In the video a winning lottery ticket is fluttering through the breeze and lands in a pasture. A cow sees the winning lottery ticket and puts his/her foot on it to hide the ticket from other cows in the herd.

I think the punchline was, "You never know when you'll win the lottery."

The Missouri State Lottery Commission rejected the ad because it was too "selfish and greedy". Or maybe because it made cows look bad.

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