6 Comments

Wow, that was painful to watch.

I couldn't tell a Jag apart from any other high end car right now. I truly could not look at it and go, wow did you see that Jag? Back in the day we sure did, especially here in Michigan.

One of the problems, from what I understand, is that due to regulations they all end up looking the same. There are only so many ways to engineer a car that, must get good gas mileage and have every safety device known to man. Cars, even high end ones are now generic looking because they are mandating how they are built.

If you can't build a unique car, I guess you are stuck with pretending to be unique by virtue signaling in a newer artsy way?

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Government regulations (environmental and fuel economy) have ruined automobile design. (Former Chrysler engineer)

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Frank, As the Garlic Lady of Healdsburg famously exclaimed, "Where is the truth?!? Where is the beauty?!?"

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Brad, I remember when "Safety" regulations forced Jaguar to put those ugly rubber bumper pads on the XKE. Ugh! It was a crime!

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This is the second story about cars by authors on substack that I've read today. Is there a blip in the Matrix? Thanks for the story about your Dad. It's very good. Your Dad was a dedicated and wise man.

My Dad had a Jaguar XJ-6 and Mom had the Jaguar XJS sports model back in the 1980s. Mom would driver her black XJS from KC to Minneapolis to visit relatives. She'd stop at gas stations and mechanics wouldn't have a clue how to work on the car. My folks moved on to Lexus.

The Jaguar XKE is the most beautiful car in the world. It was cheap, too when it came out. Much cheaper than any other high performance car in its day. Those Lucas electrics though were terrible! Why can't the English figure out electricity?

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That ad had nothing to indicate it was about an automobile. Perhaps the company seeks to be unburdened by what has been.

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